I see these kinds of things as arrogant nuisances. NameProtect peddles their “online brand monitoring” to unsuspecting and gullible companies looking for people to sue. Despite the claims on their robot information page, they do not respect robots.txt; in fact, they spoof their User-Agent in multiple ways to avoid detection. I have banned them by User-Agent and IP address

# Blocking NameProtect Brand Monitoring
RewriteCond %{REMOTE_ADDR} ^12\.148\.196\.(12[8-9]¦1[3-9][0-9]¦2[0-4][0-9]¦25[0-5])$ [OR]
RewriteCond %{REMOTE_ADDR} ^12\.148\.209\.(19[2-9]¦2[0-4][0-9]¦25[0-5])$ [OR]
RewriteCond %{HTTP_USER_AGENT} NPBot[NC]
RewriteRule .* - [F]